NUESTRA HISTORIA
Amigos y amigos Música
Crains Detroit
Michigan natives embrace passions for tequila and music in new business.
Husband and wife Chris and Geri Andrews have founded Music Spirits LLC — a company that blends alcoholic spirits with customers’ love of music. The company’s first offering, Música Tequila, launched in May in Michigan and Florida.
“We’re excited to share our passion for high-quality, additive-free tequila, and believe that all natural is the future of tequila,” Chris Andrews said. “Música Tequila has received a positive reception from local bars, restaurants and retail establishments for both its taste and bottle design.”
https://crainsdetroit.com/Reprint-CD24075MusicSpirits
Trendhunter:
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Música Tequila captures consumer attention for its flavor profile and distinctive bottle design. The product is crafted with a commitment to traditional tequila-making techniques and contemporary tastes. As such, the brand — which launched in May 2024 — stands out in the spirits market as an additive-free, premium offering that celebrates its Mexican heritage.
The Times of the Islands:
A Musical Spirit. Sing the Song of Tequila
...More and more tequilas are being introduced to keep up with the demand, including one from Fort Myers residents Chris and Geri Andrews... A clean tequila, this one has no additives... "We don't rush the process," says Chris. "We think you can taste the difference"
Detroit News:
Livonia natives launch new tequila: Just in time to raise a glass to National Tequila day on July 24, two Livonia natives, Chris and Geri Andrews, have launched new tequila brand Música Tequila. The spirit company, which started selling products earlier this spring, is promoting itself as an additive-free tequila that is smooth and approachable. It’s already won awards, too, taking the Gold or Double Gold medals in blind tasting competitions all over the country since May. As part of their connection to the music community Música Tequila supports the nonprofit Save the Music Foundation. Learn more at musicatequila.com.
Tequila & Spirits Magazine:
See us on page 13! Showcase of their Double Gold winners.
Tequila & Spirits Magazine is a premier publication dedicated to exploring the diverse world of distilled beverages. Embark on a journey with us through the rich heritage, diverse flavors, and captivating stories that define the realm of tequila and other fine spirits.
https://issuu.com/tequilaandspirits/docs/tsm_v7_issue4_24?fr=sYjQ5NjczMjExMzM
Yahoo Finance:
Introducing Música Tequila: Unifying the power of music into every bottle with Award Winning Excellence
https://finance.yahoo.com/news/introducing-m-sica-tequila-unifying-201400381.html
Bevnet:
Newcomer Música Tequila Receives top honors for its flavor and unique bottle design.
Additive-Free Craft Distilled Spirits blends traditional tequila-making with contemporary tastes.
Hometown Life:
Livonia Bentley grads launch premium tequila company
Beer Alien:
Introducing Música Tequila featuring music themed bottles
https://beeralien.com/introducing-musica-tequila-featuring-music-themed-bottles/
NUESTRA HISTORIA
For Immediate Release
June 7, 2024
Newcomer Música Tequila Receives top honors for its flavor and unique bottle design
Additive-Free Craft Distilled Spirits, blends traditional tequila-making with contemporary tastes
Detroit, MI and Ft. Myers, FL. —Music Spirits LLC, which blends premium spirits with customer’s love of music, has received top honors since launching Música Tequila last month in the founders’ home states of Michigan and Florida. The additive-free tequila has been honored with numerous awards for its taste and distinctive bottle design inspired by music in prominent industry blind competitions.
Music Spirits set out to skillfully blend traditional tequila-making techniques with contemporary tastes to craft Música Tequila, a premium spirit that honors its heritage while appealing to modern palates.
“We believe people will love Música Tequila for its agave character and smoothness, finding it approachable, authentic and elegant,” said Geri Andrews, co-founder/co-owner of Music Spirits. “Whether drinking Música Tequila neat or mixed in a cocktail, Música is perfect for both those just starting their tequila journey and those aficionados looking to add a new tequila to their collection.”
With a firm belief in the unifying power of music, Music Spirits has woven this mission into every bottle, including supporting Save the Music Foundation and local musicians. Música Tequila’s distinctive bottle is inspired by music. From the treble clef front to unique surfaces curving from each side to the front and back with the bass clef. The bottle features signature 5 staff lines running up its length, inspired by the ends of the agave plant.
Mirroring its music values, Music Spirits view tequila as a balance of science and art and is committed to producing top quality craft distilled tequila that is authentic and natural without any additives.
“To dilute our exceptional 100% blue agave tequila with anything other than its main ingredients would interfere with what we set out to do,” said Music Spirits Co-founder/co-owner Chris Andrews. “The process to craft Música Tequila includes open fermentation, sometimes referred to as wild fermentation. We do not add thrown yeast to our fermentation process, adding to our agave forward flavor.”
Since launching in May 2024, Music Spirits proudly announces it has received 22 awards for Música Tequila through international and national prominent industry blind competitions. These include an Innovation award, and Platinum medal for the design, as well as Double Gold medal for our Reposado, and multiple Gold Medals for our Blanco and Añejo.
The Music behind Música Tequila
Chris Andrews stressed that the heart and soul of Música Tequila is around high-quality tequila but it is also around each person’s unique love of music. “Each person has a story on how someone in their lives or their families has a connection to music. We love hearing those stories as we go around, talking to people and customers.”
Música Tequila supports Save the Music Foundation, a non-profit organization that has supported equitable access to music education for children for over 25 years, along with sponsoring local musicians at live clubs, bars, festivals, and events.
About Música Tequila
Música Tequila, exclusively from 100% blue agave tequila sourced from the esteemed Los Altos El Valle (lowlands), nestled in the mineral-rich volcanic soil known as tierra negra. The additive-free tequila imparts a harmonious blend of herbal, earthy, peppery, floral, and citrusy notes to Música Tequila’s agave. Through the meticulous care and nurturing with our partners at NOM1598 IBEV Casa Tequilera in Amatitán, Jalisco Mexico, Música Tequila, harnesses these natural elements to create an extraordinary, flavorful tequila that encapsulates the very essence of Mexico's diverse and fertile terroir.
Música Tequila has chosen an experienced partner in the heart of Jalisco, in the town of Amatitán, NOM 1598 IBEV Casa Tequilera. They combine artisanal traditions and the highest quality standards. The team at IBEV Casa Tequilera has offered tequilas and blue agave spirits made with passion, authenticity, and innovation since 1965.
Its artistry and vision is driven by Maestro Tequilero Hugo Yerenas Domínguez, the son of legendary Maestro Tequilero Don Luis Yerenas. Hugo has had a romance with tequila making for more than 50 years. But the history does not stop there; the agave fields that supply IBEV Casa Tequilera are a Union de Ejidos (farms) that raise the highest quality blue Agaves in the Jalisco Los Valles.
To learn more about Música Tequila, please visit: https://www.musicatequila.com/
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For media inquiries or interview requests please contact:
Donna Hondorp
DHCommunicationsmi@gmail.com
From: Tequila & Spirits Mag <tequilaandspirits@gmail.com>
Sent: Friday, May 3, 2024 7:11 PM
Subject: Tequila & Spirits Mag ★ Tasting Awards 2024 ★
Dear Christopher,
We celebrate a successful Tequila & Spirits Magazine Tasting Awards 2024.
The spirits Double-Blind taste scores results are in for the 2024 tasting competition.
Congratulations Musica Tequila.
Your Tequila awards are as follows.
Musica Tequila Blanco scores 90 Points.
This falls under “EXCEPTIONAL” GOLD MEDAL
Musica Tequila Tequila Reposado scores 88 Points.
This falls under “HIGHLY RECOMMENDED” SILVER MEDAL
Musica Tequila Añejo scores 92 Points.
This falls under “EXCEPTIONAL” GOLD MEDAL
For Immediate Release
April 30, 2024
Introducing Música Tequila:
Unifying the power of music into every bottle with Award Winning Excellence
Música Tequila skillfully blends traditional tequila-making with contemporary tastes
Detroit, MI and Ft. Myers, FL. —Music Spirits LLC, which blends premium spirits with customer’s love of music, is thrilled to announce the launch of brand Música Tequila on May 1st in the founder’s home states of Florida and Michigan in time for Cinco de Mayo. In March 2024, Music Spirits finalized distribution partnerships with Michigan distributor Great Lakes Wine and Spirits, and Florida-based Paradise Craft Distribution.
According to Geri Andrews, co-owner of Music Spirits, Música Tequila skillfully blends traditional tequila-making with contemporary tastes, creating a premium spirit that respects its roots while appealing to modern palates.
“It's a harmonious balance of old-world craftsmanship and new-age innovation,” said
Geri Andrews. “We spent five years finding the right team to help us develop a collection of premium tequilas with agave character and smoothness so that it is approachable, authentic and elegant. We are excited to bring Música Tequila to our home states of Michigan and Florida.”
Música Tequila, exclusively from 100% blue agave tequila sourced from the esteemed Los Altos El Valle (lowlands), nestled in the mineral-rich volcanic soil known as tierra negra. The additive-free tequila imparts a harmonious blend of herbal, earthy, peppery, floral, and citrusy notes to Música Tequila’s agave. Through the meticulous care and nurturing with our partners at NOM1598 IBEV Casa Tequilera in Amatitán, Jalisco Mexico, Música Tequila, harnesses these natural elements to create an extraordinary, flavorful tequila that encapsulates the very essence of Mexico's diverse and fertile terroir.
“This commitment to purity not only elevates your tequila experience but also pays homage to authentic Mexican tequila-making traditions,” said Music Spirits, LLC co-owner Chris Andrews. “We’re on a mission to combine our customers’ love of music with their favorite tequila and experiences. We have a firm belief in the unifying power of music, and we've woven our mission into every bottle of Música Tequila.”
The Música Tequila distinctive bottle, inspired by music, enhances our passion for music. From the treble clef front to unique surfaces curving from each side to the front and back and the signature 5 staff lines running up the bottle ending in the agave plant inspired ends.
“We’re proud that Música Tequila supports Save the Music Foundation, a non-profit organization that has supported equitable access to music education for children for over 25 years, and our support for local musicians at live clubs, bars, festivals, and events,” added Chris Andrews.
Awards
As a newcomer, Music Spirits proudly announces that Música Tequila has been recognized by prominent industry competition, receiving multiple awards in 2024 by the Denver International Spirits Competition (DISC), and the LA Spirits awards.
Current awards are:
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Gold Medal – Blanco – 2024 DISC
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Gold Medal Design – Reposado – 2024 DISC
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Silver Medal – Blanco – 2024 DISC
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Silver Medal – Reposado – 2024 DISC
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Silver Medal – Reposado – 2024 LA International spirits competition
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Silver Medal – Añejo – 2024 LA International spirits competition
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Silver Medal – Añejo – 2024 DISC
Review by Author of The New Kindred Spirits
F. Paul Pacult, author of The New Kindred Spirits has provided a review of our tequilas:
Música Blanco 100% Blue Agave Tequila
“Aroma is delightfully tangy, fresh, savory, and delicately sweet, with ripe agave zest. Flavor is vibrant with agave ripeness, tropical fruits, such as mango and pineapple, minerals, and caraway seed. A highly enjoyable, vegetal, grassy, and gently sweet Blanco.”
Música Reposado 100% Blue Agave Tequila
“Fragrance is reminiscent of linseed oil, stewed pears, and white grape. On the palate, the flavor banquet offers tastes of dried citrus peel, honey, lemongrass, tobacco, pickle brine, and green olive. The delightful, svelte finish closes the sensory circle in style.”
Música Añejo 100% Blue Agave Tequila
“ The elegant aroma is tight, gently sweet, ripe, and leathery. In the mouth, the spicy flavor profile features honeyed, brown sugar-like, vegetal, and peppery tastes. A seductively agreeable Añejo, whose primary virtue is its sense of harmony and integration.”
No matter where or how you decide to enjoy Música Tequila, Music Spirits reminds consumers 21+ to please remember to taste and serve responsibly.
About Música Tequila
Why the founders started this brand
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To connect the love of music with a truly great tequila
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To give back to the next generation.
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To spread the word in the unifying power of music that truly is the universal language and knows no borders!
How Música achieves this mission:
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Providing authentic 100% agave tequila from Mexico, made from traditional & natural ingredients - additive-free.
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Supporting music education through the “Save the Music Foundation”
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Supporting local musicians that keep the love, respect, and inspiration alive for us everyday
But the Música brand is not about its founders, it is about YOU!
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Música is about the music that you LOVE
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Música shows RESPECT for your favorite music, authentic tequila and the people in your life
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Música celebrates how you INSPIRE others and others inspire you through shared passions and experiences
To learn more about Música Tequila, please visit: https://www.musicatequila.com/
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For media inquiries or interview requests please contact:
Donna Hondorp
DHCommunicationsmi@gmail.com