OUR STORY
Love, Respect, Inspire
Built on integrity, passion, transparency, and authenticity, Música Tequila is the result of a journey more than 25 years in the making.
Founders Chris and Geri Andrews developed a deep respect for tequila, Mexican culture, and the power of music long before Música was ever created. With extensive experience in building and developing brands, they approached Música with patience and purpose—committed to doing things the right way, not the fast way.
Finding the right partners took time—because authenticity cannot be rushed. After five years of dedicated development, Música Tequila was born.
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That journey led them to Master Tequilero Hugo Yerenas and his family in Jalisco, Mexico, along with a network of trusted suppliers, team members, artists, and collaborators who share the same commitment to excellence. These relationships are the foundation of Música.
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From day one, the vision was clear: create a tequila that is not only premium in quality, but meaningful in purpose.
Through innovation such as the proprietary Música audio infusion process at NOM 1598, and through partnerships like Save The Music, the brand reflects a deep commitment to craftsmanship, culture, and creativity.
Today, Música Tequila stands as a respected, authentic, and innovative brand—built through hard work, strong partnerships, and the trust of our customers.
That trust is earned every day:
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Through in-person experiences with our founders
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Through limited releases inspired by musical genres
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Through meaningful support of artists and music education
·And through the feedback and connection we share with our community
The foundation is strong, but the work continues.
We are committed to growing with purpose, staying true to our values, and continually earning our place in every glass we pour.
We are just getting started—and we look forward to being part of your journey, your experiences, and your story of life and Música.
Our Vision:
Just as music transends borders, cultures, and generations; so too does Música Tequila.
Supporting Women Entrepreneurs
Geri is a proud member of Women of the Vine & Spirits, an organization dedicated to empowering and advancing women across every industry sector and all three-tiers of the beverage alcohol industry.
